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Winter Sale 20% Off 75+ with code: SNOW Exclusions Apply

Loss of Firmness

Woman examining skin in mirror and noticing loss of firmness in skin

Best Products for Loss of Firmness in Skin

Revitalize your skin with firming skincare solutions. Shop our selection of products designed to lift, tighten, and restore elasticity for a youthful appearance

Murad Under the Microscope: The Retinol Renewers - SkinElite
Sale
Limited Time Offer

Murad

Murad Under the Microscope: The Retinol Renewers set of 4

$70.00 $49.00

46% Savings You get 1 full size and 3 travel sizes of Murad's renewing collection that visibly minimizes wrinkles and other signs of aging. Gift Set includes: Renewing Cleansing Cream 2 fl oz Retinol Youth Renewal Serum 0.33 fl oz Retinol Youth Renewal...

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Murad Targeted Wrinkle Corrector 0.5 fl oz - SkinElite
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Murad

Murad Targeted Wrinkle Corrector 0.5 fl oz

$79.00 $55.30

Frustrated by wrinkles but not ready for the needle? This proven wrinkle fix instantly fills and blurs deep-set, etched-in lines and creases so they’re practically undetectable. It’s preventative, too! A little goes a long way, and continued...

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Tuel

Tuel Mask Vibes Mini Kit - set of 5

$68.00

The ultimate multi-masking kit has arrived. Five of our best-selling mini masks in one kit to address your skin’s ever changing needs. These targeted treatments are the key for a healthy glowing complexion, no matter how it’s feeling...

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Tuel

Tuel Rescue Minis Trio Set

$40.00

Firm and revitalize your skin with this mini trio. Formulated with anti aging ingredients like glucosamine, co-enzyme Q10 and carrot seed to help stimulate cell regeneration, support firmness and promote elasticity. This powerhouse trio helps soften fine...

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Tuel

Tuel Mini Besties set of 4

$65.00

Four complexion heroes to save the day. Exfoliate, hydrate, brighten and protect your skin for everyday glow. What's Inside: Power Scrub Ultra Fine Polishing Paste 0.5 ounces C Power Antioxidant Vitamin C Serum 0.5 ounces Hydrate Super Moisture Serum 0.5...

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GlyMed Plus

GlyMed Plus Gentlemen's Collection - set of 6 samples

$56.00

Built with simplicity in mind, this powerful men’s kit gets the job done! Comprised of products that are ideal for thoroughly cleansing the skin while infusing it with regenerative antioxidants. Collection includes trial sizes (0.125 oz) of each:...

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Murad Rapid Wrinkle Repair Value Set - SkinElite - box
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Murad

Murad Rapid Wrinkle Repair Value Set

$98.00 $68.60

        Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs...

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Murad Retinol Youth Renewal Supplement - 60 capsules - SkinElite
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Murad

Murad Youth Renewal Supplement - 60 capsules

$55.00 $38.50

Murad’s Youth Renewal Supplement prevents premature aging by replenishing dehydrated cells. Protective ceramides firm and smooth skin all in one bottle. Each bottle contains a 30 day supply.  Murad has pioneered the industry’s first...

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Murad Essential-C Firming Radiance Day Cream 1.7 oz
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Murad

Murad Essential-C Firming Radiance Day Cream 1.7 oz

$83.00 $58.10

Whether seeking a boost in brightening, battling dry skin, or wanting to bring back the look of firmness, Murad’s Essential-C Firming Radiance Day Cream is the perfect addition to any morning routine. Strengthened with vitamin-c and ceramides, this...

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Murad The Derm Report on: Total Skin Renewal Gift Set - package
Sale
Limited Time Offer

Murad

Murad The Derm Report on: Total Skin Renewal Gift Set

$70.00 $49.00

4-Piece Holiday Gift Set, Just $70 ($118 Value) From the clinical skincare files of Dr. Howard Murad: Power up skin’s overnight renewal with line-smoothing retinol and a cleanser that makes quick work of impurities Gift Set includes: Renewing...

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Murad x Dr. Zion Retinol Youth Renewal Eye Masks
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Murad

Murad Retinol Youth Renewal Eye Masks

$42.00 $29.40

Created with skincare expert Dr. Zion Ko, this premium extra-large eye mask delivers an instant boost of retinol to virtually erase lines, visibly firm and leave eyes looking ultra-refreshed. Formulated with cult-favorite Retinol Tri-Active Technology...

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Murad Retinol Youth Renewal Eye Serum 0.5 oz
Sale

Murad

Murad Retinol Youth Renewal Eye Serum 0.5 oz

$89.00 $66.75

Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs of aging you can see and the...

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Murad Rapid Collagen Infusion 1 oz
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Murad

Murad Rapid Collagen Infusion 1 oz

$89.00 $66.75

Reduces the look of fine lines & wrinkles in 2 hours. Fast-acting treatment with a topical filler-like effect plumps skin's surface to minimize the look of lines and wrinkles after just one use. Formulated with collagen amino acids, this treatment...

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Murad Revitalixir Recovery Serum 1.4 oz
Sale

Murad

Murad Revitalixir Recovery Serum 1.35 oz

$97.00 $64.00

Smooth stress lines, reduce under-eye puffiness and dark circles, and renew vibrancy immediately and overtime with this Sphere-infused serum for the face and eyes. Combat signs of stress-induced aging with Murad’s Revitalixir Recovery Serum. Smooth...

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Murad Nutrient-Charged Water Gel 1 oz
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Murad

Murad Nutrient-Charged Water Gel 1.7 fl oz

$71.00 $45.00

Instantly lock in moisture with Murad’s Nutrient-Charged Water Gel. This water-light, oil-free gell moisturizer instantly plumps and hydrates to retain moisture for up to 5 days. Containing the revolutionary Cumulative Hydration-Release Technology...

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Tuel

Tuel Rescue Mini Deep Pore Cleansing Duo 2 x 0.5 fl oz

$42.00

The Youth-Preserving Power Couple This Cleansing Oil goes deep, bonding with your skin's natural oils to draw out more dirt, make-up and pollutants than a milk or gel cleanser ever could. Combined with our specially designed Herbal Toner, it becomes...

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Tuel

Tuel Hydrate Super Moisture Serum

$134.00

Give Your Skin A Tall Glass of Water Instantly infuse your skin with essential hydration to plump and minimize the appearance of fine lines and wrinkles. Our advanced Hyaluronic Acid formula is able to maintain 5000 times its weight in water to give your...

Tuel

Tuel Moisture Plus Nourishing Mask 2 fl oz

$50.00

Thin Isn't Always In. Get Rich And Thick With Our Moisture Plus Nourishing Mask. Our rich and thick mask packs a serious punch with Muru Muru, Sunflower, Coco, and Shea Butters. Top that with antioxidants, vitamins, and Sodium Hyaluronate and what you...

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Tuel

Tuel Fresh Eyes De-Puff Moisture Lotion 0.5 oz

$30.00

Have Rested Eyes And A Beautiful Bright Day Freshen up and take down the puff with this lightweight lotion specifically designed to condition and reduce inflammation in the delicate eye area. Sunflower oil helps moisturize while anise reduces puffiness...

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It might happen slowly but it can feel like it happens overnight…one morning you just wake up and look in the mirror and you notice your skin seems to wiggle more than it used to or you spot some sagging or the start of jowls. It’s natural, sure, but it’s not a part of getting older that anyone looks forward to. It doesn’t have to be here to stay, though, because there are plenty of skin care products that can help to firm up your skin and give you back a bit of your youth.

Why Does My Skin Lose Firmness with Age?

Loss of firmness is a natural part of aging. Here’s how it works: your skin has a particular protein in it called collagen. Your skin is going through a constant cycle of replacing collagen as it breaks down. When you’re young, your body is producing enough collagen to keep up with the breakdown, so your skin stays firm and smooth. But as you get older your collagen production slows down, eventually leading you to have less and less collagen. That makes your skin thinner and less firm.

What Factors Contribute to Loss of Firmness?

Losing skin firmness is a natural part of aging, but certain factors and habits can actually make it worse because they make the collagen in your skin break down faster. These include things like:

  • Smoking and tobacco use
  • Excess sun exposure
  • Too much sugar and refined carbs
  • Some autoimmune conditions like rheumatoid arthritis and lupus

You can’t control whether you have an immune condition, of course. But following simple healthy habits like avoiding tobacco, keeping sugar and refined carbs in moderation, and wearing sunscreen when you’re going out in the sun can help you keep collagen as intact as possible.

What Can I Do to Make My Skin Firmer?

If you’re starting to see some sagging and looseness, there’s hope and it’s not limited to a surgical facelift. Some topical skin care products can help to stimulate your collagen production for a naturally firmer look. Look for products with any of these collagen-boosting ingredients:

  • Retinol
  • Peptides
  • Alpha hydroxy acids (AHAs)
  • Vitamin C

Pro Tip: Choose Prevention Over Correction

It’s much easier to prevent your skin from losing firmness than it is to restore firmness after it has dropped, so prevention is the name of the game. You can keep your skin’s firmness as much as possible by:

  • Wearing sunscreen when you’ll be spending time out in the sun
  • Avoiding tobacco
  • Keeping sugar and refined carbs in moderation
  • Following healthy habits like minimizing alcohol and eating a healthy, balanced diet
  • Getting plenty of sleep
  • Using good skin hygiene like cleansing and moisturizing your skin twice a day
  • Starting to use collagen-boosting skin care products before you have visible wrinkles and sagging

It’s never too late to start using prevention strategies to put a halt on future collagen loss, and all of these are things you can start doing today.