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Winter Sale 20% Off 75+ with code: SNOW Exclusions Apply

Loss of Firmness

Woman examining skin in mirror and noticing loss of firmness in skin

Best Products for Loss of Firmness in Skin

Revitalize your skin with firming skincare solutions. Shop our selection of products designed to lift, tighten, and restore elasticity for a youthful appearance

Obagi Aging Skin Mini Kit with Cleanser, Serum and Eye Cream Samples
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Obagi

Obagi Aging Skin Mini Kit

$34.99

Try the Obagi Aging Skin Mini Kit to reduce the appearance of aging with three Obagi favorites: Nu-Derm Foaming Gel, ELASTIderm Facial Serum, and ELASTIderm Eye Cream. This trial set helps treat signs of aging including fine lines and wrinkles around the...

La Roche-Posay

La Roche-Posay Pure Vitamin C Eye Cream 0.5 fl oz

$49.99

Formerly Redermic-C This anti-aging vitamin c eye cream is a daily moisturizer for the eye contour that helps visibly plump skin and helps visibly reduce the appearance of crow's feet wrinkles. With pure vitamin C and fragmented hyaluronic acid, this eye...

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La Roche-Posay

La Roche-Posay Redermic R Retinol Eye Cream 0.5 fl oz

$49.99

This anti-aging pure retinol eye cream helps visibly reduce the look of crow's feet wrinkles and dark circles. This unique formula provides an instant visible lifting effect and is gentle enough for the sensitive eye area. Retinol eye cream visibly...

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SkinMedica Instant Bright Eye Mask - 6 sets
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SkinMedica

SkinMedica Instant Bright Eye Mask - 6 sets

$50.00 $40.00

These cooling gel patches soothe and hydrate the under-eye area for an instant refresh. Unique hydrogel technology reduces the appearance of puffiness to help eyes look youthful and rested. A perfect companion to Instant Bright Eye Cream or any...

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Murad The Derm Report on: Total Skin Renewal Gift Set - package
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Limited Time Offer

Murad

Murad The Derm Report on: Total Skin Renewal Gift Set

$70.00 $49.00

4-Piece Holiday Gift Set, Just $70 ($118 Value) From the clinical skincare files of Dr. Howard Murad: Power up skin’s overnight renewal with line-smoothing retinol and a cleanser that makes quick work of impurities Gift Set includes: Renewing...

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Murad x Dr. Zion Retinol Youth Renewal Eye Masks
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Murad

Murad Retinol Youth Renewal Eye Masks

$42.00 $29.40

Created with skincare expert Dr. Zion Ko, this premium extra-large eye mask delivers an instant boost of retinol to virtually erase lines, visibly firm and leave eyes looking ultra-refreshed. Formulated with cult-favorite Retinol Tri-Active Technology...

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iS CLINICAL Eye Complex .5 fl oz
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iS Clinical

iS CLINICAL Eye Complex 0.5 fl oz

$94.00

A powerful yet gentle botanical formula, Eye Complex combines mild exfoliating ingredients and skin brighteners to rapidly reduce the appearance of under-eye puffiness, while providing hydration and potent antioxidant protection. Long-term benefits...

iS Clinical

iS CLINICAL Pure Brilliance Trial Kit - 4 piece kit

$27.00

A comprehensive regimen specially designed to cleanse, treat, and combat signs of aging in the delicate eye area. Collection Contains 2x iS Clinical Cleansing Complex (0.06 fl oz) - resurfacing, clearing, deep cleansing 1x iS Clinical C Eye Serum...

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Osmosis

Osmosis Cool Skin Tool

$59.00

The Cool Skin Tool is designed to cool, soothe and help stimulate blood circulation to ease inflammation, irritation and puffiness.  Enhance any skincare routine to tighten pores and diminish the appearance of fine lines utilizing a proprietary...

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SkinMedica Instant Bright Eye Cream 0.5 oz
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SkinMedica

SkinMedica Instant Bright Eye Cream 0.5 oz

$92.00 $73.60

Our best science. Your best eyes. Key ingredients from Lytera® 2.0 Pigment Correcting Serum, HA5® Rejuvenating Hydrator, plus other advanced ingredients create our most comprehensive eye treatment. Re-energizes and rejuvenates to help eyes look...

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Murad Retinol Youth Renewal Eye Serum 0.5 oz
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Murad

Murad Retinol Youth Renewal Eye Serum 0.5 oz

$89.00 $66.75

Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs of aging you can see and the...

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Murad Revitalixir Recovery Serum 1.4 oz
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Murad

Murad Revitalixir Recovery Serum 1.35 oz

$97.00 $64.00

Smooth stress lines, reduce under-eye puffiness and dark circles, and renew vibrancy immediately and overtime with this Sphere-infused serum for the face and eyes. Combat signs of stress-induced aging with Murad’s Revitalixir Recovery Serum. Smooth...

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iS Clinical

iS CLINICAL Youth Eye Complex .5 fl oz

$120.00

Youth Eye Complex is a breakthrough formula that utilizes advanced technologies to combat the visual signs of aging. This formula is clinically proven to target visual areas of concern and, as a result, skin looks firmer and more resilient. Powerful...

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iS Clinical

iS CLINICAL Youth Serum 1 fl oz

$166.00

Youth Serum is designed to give skin the best of both worlds: immediate and long-term visible results. Immediate results come from advanced technologies that support healthy skin structures and instantly diminish the appearance of fine lines for a...

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NeoCutis LUMIERE Firm Riche 0.5 fl oz
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Featured

NeoCutis

NeoCutis LUMIERE Firm Riche 0.5 fl oz

$118.00 $94.40

Give your eyes the care they deserve with our advanced anti-aging eye cream! This powerful formula is specially designed to target the delicate eye area. With Human Growth Factors and Proprietary Peptides, it works to visibly reduce fine lines,...

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NeoCutis Lumiere Firm 0.5 fl oz
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NeoCutis

NeoCutis LUMIERE Firm 0.5 fl oz

$108.00 $86.40

Give your eyes the TLC they deserve with this cutting-edge anti-aging formula! Packed with Human Growth Factors and Proprietary Peptides, it works wonders in just 14 days, reducing fine lines, wrinkles, crow’s feet, puffiness, and under-eye...

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Cellex-C

Cellex-C Advanced-C Eye Firming Cream 1 oz

$138.00

A crystal clear, oil-free gel containing a powerful combination of alpha hydroxy acids. Regular use will help restore a healthy looking, translucent quality and smoothness to the skin. This advanced formula not only exfoliates the surface layer but also...

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Tuel

Tuel Fresh Eyes De-Puff Moisture Lotion 0.5 oz

$30.00

Have Rested Eyes And A Beautiful Bright Day Freshen up and take down the puff with this lightweight lotion specifically designed to condition and reduce inflammation in the delicate eye area. Sunflower oil helps moisturize while anise reduces puffiness...

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Phyto-C Eye Return Gel 0.5 fl oz
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PhytoCeuticals

Phyto-C Eye Return Gel 0.5 fl oz

$55.00

Phyto-C Eye Return Gel contains 7.5% L-ascorbic acid to help stimulate collagen production and prevent premature signs of aging around delicate eyes area. Due to the nature of this product containing Vitamin C, we store them in refrigerators in our...

Tuel

Tuel Eye Corrector Firm & Brighten Gel 0.5 fl oz

$58.00

What's Better Than Seeing 20/20? Looking 20. Show Dark Circles The Light. Give your eyes a well-rested look with this lightweight gel enriched with firming lupin extract and brightening licorice. Antioxidant ginkgo helps spark cell turnover while vitamin...

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It might happen slowly but it can feel like it happens overnight…one morning you just wake up and look in the mirror and you notice your skin seems to wiggle more than it used to or you spot some sagging or the start of jowls. It’s natural, sure, but it’s not a part of getting older that anyone looks forward to. It doesn’t have to be here to stay, though, because there are plenty of skin care products that can help to firm up your skin and give you back a bit of your youth.

Why Does My Skin Lose Firmness with Age?

Loss of firmness is a natural part of aging. Here’s how it works: your skin has a particular protein in it called collagen. Your skin is going through a constant cycle of replacing collagen as it breaks down. When you’re young, your body is producing enough collagen to keep up with the breakdown, so your skin stays firm and smooth. But as you get older your collagen production slows down, eventually leading you to have less and less collagen. That makes your skin thinner and less firm.

What Factors Contribute to Loss of Firmness?

Losing skin firmness is a natural part of aging, but certain factors and habits can actually make it worse because they make the collagen in your skin break down faster. These include things like:

  • Smoking and tobacco use
  • Excess sun exposure
  • Too much sugar and refined carbs
  • Some autoimmune conditions like rheumatoid arthritis and lupus

You can’t control whether you have an immune condition, of course. But following simple healthy habits like avoiding tobacco, keeping sugar and refined carbs in moderation, and wearing sunscreen when you’re going out in the sun can help you keep collagen as intact as possible.

What Can I Do to Make My Skin Firmer?

If you’re starting to see some sagging and looseness, there’s hope and it’s not limited to a surgical facelift. Some topical skin care products can help to stimulate your collagen production for a naturally firmer look. Look for products with any of these collagen-boosting ingredients:

  • Retinol
  • Peptides
  • Alpha hydroxy acids (AHAs)
  • Vitamin C

Pro Tip: Choose Prevention Over Correction

It’s much easier to prevent your skin from losing firmness than it is to restore firmness after it has dropped, so prevention is the name of the game. You can keep your skin’s firmness as much as possible by:

  • Wearing sunscreen when you’ll be spending time out in the sun
  • Avoiding tobacco
  • Keeping sugar and refined carbs in moderation
  • Following healthy habits like minimizing alcohol and eating a healthy, balanced diet
  • Getting plenty of sleep
  • Using good skin hygiene like cleansing and moisturizing your skin twice a day
  • Starting to use collagen-boosting skin care products before you have visible wrinkles and sagging

It’s never too late to start using prevention strategies to put a halt on future collagen loss, and all of these are things you can start doing today.