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Winter Sale 20% Off 75+ with code: SNOW Exclusions Apply

Loss of Firmness

Woman examining skin in mirror and noticing loss of firmness in skin

Best Products for Loss of Firmness in Skin

Revitalize your skin with firming skincare solutions. Shop our selection of products designed to lift, tighten, and restore elasticity for a youthful appearance

Murad x Dr. Zion Retinol Youth Renewal Eye Masks
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Murad

Murad Retinol Youth Renewal Eye Masks

$42.00 $29.40

Created with skincare expert Dr. Zion Ko, this premium extra-large eye mask delivers an instant boost of retinol to virtually erase lines, visibly firm and leave eyes looking ultra-refreshed. Formulated with cult-favorite Retinol Tri-Active Technology...

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iS CLINICAL Eye Complex .5 fl oz
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iS Clinical

iS CLINICAL Eye Complex 0.5 fl oz

$94.00

A powerful yet gentle botanical formula, Eye Complex combines mild exfoliating ingredients and skin brighteners to rapidly reduce the appearance of under-eye puffiness, while providing hydration and potent antioxidant protection. Long-term benefits...

iS Clinical

iS CLINICAL Pure Brilliance Trial Kit - 4 piece kit

$27.00

A comprehensive regimen specially designed to cleanse, treat, and combat signs of aging in the delicate eye area. Collection Contains 2x iS Clinical Cleansing Complex (0.06 fl oz) - resurfacing, clearing, deep cleansing 1x iS Clinical C Eye Serum...

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SkinMedica Instant Bright Eye Cream 0.5 oz
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SkinMedica

SkinMedica Instant Bright Eye Cream 0.5 oz

$92.00 $73.60

Our best science. Your best eyes. Key ingredients from Lytera® 2.0 Pigment Correcting Serum, HA5® Rejuvenating Hydrator, plus other advanced ingredients create our most comprehensive eye treatment. Re-energizes and rejuvenates to help eyes look...

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Murad Retinol Youth Renewal Eye Serum 0.5 oz
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Murad

Murad Retinol Youth Renewal Eye Serum 0.5 oz

$89.00 $66.75

Prevent and reduce the look of wrinkles all around the eyes (including lids!) with Retinol Tri-Active Technology for potent-yet-gentle results. Suitable for all games and sensitive skin, this serum helps to minimize the signs of aging you can see and the...

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Murad Revitalixir Recovery Serum 1.4 oz
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Murad

Murad Revitalixir Recovery Serum 1.35 oz

$97.00 $64.00

Smooth stress lines, reduce under-eye puffiness and dark circles, and renew vibrancy immediately and overtime with this Sphere-infused serum for the face and eyes. Combat signs of stress-induced aging with Murad’s Revitalixir Recovery Serum. Smooth...

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iS Clinical

iS CLINICAL Youth Eye Complex .5 fl oz

$120.00

Youth Eye Complex is a breakthrough formula that utilizes advanced technologies to combat the visual signs of aging. This formula is clinically proven to target visual areas of concern and, as a result, skin looks firmer and more resilient. Powerful...

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NeoCutis LUMIERE Firm Riche 0.5 fl oz
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NeoCutis

NeoCutis LUMIERE Firm Riche 0.5 fl oz

$118.00 $94.40

Give your eyes the care they deserve with our advanced anti-aging eye cream! This powerful formula is specially designed to target the delicate eye area. With Human Growth Factors and Proprietary Peptides, it works to visibly reduce fine lines,...

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NeoCutis Lumiere Firm 0.5 fl oz
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NeoCutis

NeoCutis LUMIERE Firm 0.5 fl oz

$108.00 $86.40

Give your eyes the TLC they deserve with this cutting-edge anti-aging formula! Packed with Human Growth Factors and Proprietary Peptides, it works wonders in just 14 days, reducing fine lines, wrinkles, crow’s feet, puffiness, and under-eye...

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Cellex-C

Cellex-C Advanced-C Eye Firming Cream 1 oz

$138.00

A crystal clear, oil-free gel containing a powerful combination of alpha hydroxy acids. Regular use will help restore a healthy looking, translucent quality and smoothness to the skin. This advanced formula not only exfoliates the surface layer but also...

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Tuel

Tuel Fresh Eyes De-Puff Moisture Lotion 0.5 oz

$30.00

Have Rested Eyes And A Beautiful Bright Day Freshen up and take down the puff with this lightweight lotion specifically designed to condition and reduce inflammation in the delicate eye area. Sunflower oil helps moisturize while anise reduces puffiness...

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La Roche-Posay

La Roche-Posay Hydraphase Intense Eyes 0.5 fl oz

$36.99

Rehydrating Hyaluronic Acid Eye Cream INTENSIVE REHYDRATING MOISTURIZER This hyaluronic acid eye cream moisturizes immediately and provides long-lasting hydration. Visibly diminishes the look of under-eye bags, puffiness, and dark circles. This...

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Cellex-C

Cellex-C Advanced-C Eye Toning Gel 0.5 oz

$106.00

A lightweight, oil-free formulation containing the optimal concentration of the Cellex-C signature ingredients, plus natural collagen protectors, adjusted for use around the delicate eye area. This advanced gel is specifically designed to revitalize the...

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Cellex-C

Cellex-C Eye Contour Cream Plus 1 oz

$101.00

Cellex-C Eye Contour Cream Plus is specially crafted to cater to the sensitive and delicate eye area. This peach-colored formulation harnesses the power of Cellex-C Complex, a groundbreaking blend designed to rejuvenate the eyes by dramatically...

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Cellex-C

Cellex-C Age-Less 15 Young Eyes Contour Gel 0.5 oz

$156.00

  Cellex-C Age-Less 15 Young Eyes Contour Gel 0.5 oz is a sky-blue, glistening, cream-like gel that features a carefully curated blend of proprietary plant complexes, peptides, and essential oils. Each ingredient is meticulously...

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La Roche-Posay

La Roche-Posay Redermic R Retinol Cream 1 fl oz

$54.99

Anti-Aging Retinol Cream DERMATOLOGICAL ANTI-AGING TREATMENT - INTENSIVE Formulated with our highest concentration of pure retinol, this potent retinol cream visibly reduces wrinkles with virtually no irritation. This award-winning formula visibly...

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DCL

DCL Vitamin C Eye Treatment 0.5 fl oz

$60.00

Vitamin c complex for dark circles & puffinessAn enlightening elixir packed with an innovative dual Vitamin C complex to help erase every last trace of under eye fatigue. Special moisturizers hydrate, firm and smooth skin, as caffeine works overtime...

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La Roche-Posay

La Roche-Posay Substiane Eyes 0.5 fl oz

$46.99

Daily Anti Aging Eye Cream DE-PUFFING REPLENISHING CARE This replenishing anti aging eye cream for mature skin provides intense hydration and acts against skin sagging, loss of firm feel and under-eye puffiness. Eye area feels more comfortable and toned,...

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La Roche-Posay

La Roche-Posay Toleriane Dermallergo Eye Cream 0.66 fl oz

$29.00

Eye cream tested on allergy-prone skin Tested on allergy-prone, ultra-sensitive skin, Toleriane Dermallergo Eye Cream helps to restore skin's natural protective moisture barrier around the eyes and eyelids: areas prone to irritation signs due to dryness...

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Cellex-C

Cellex-C Eye Contour Gel 0.5 oz

$74.00

A lightweight, oil-free formulation that contains the optimal concentration of Cellex-C Complex adjusted for use around the delicate eye area. Regular use will greatly improve the look of sagging skin above and below the eyes and diminish the appearance...

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Tuel

Tuel Eye Revive Firming Peptide Cream 0.5 oz

$70.00

A Powerful Firming Booster Eye Cream Feed and firm your skin with this nutrient-rich cream designed to stimulate the skin's natural repair functions. Targeting fine lines and wrinkles, tripeptide-37 gives skin a tighter, more lifted look. Argan oil and...

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It might happen slowly but it can feel like it happens overnight…one morning you just wake up and look in the mirror and you notice your skin seems to wiggle more than it used to or you spot some sagging or the start of jowls. It’s natural, sure, but it’s not a part of getting older that anyone looks forward to. It doesn’t have to be here to stay, though, because there are plenty of skin care products that can help to firm up your skin and give you back a bit of your youth.

Why Does My Skin Lose Firmness with Age?

Loss of firmness is a natural part of aging. Here’s how it works: your skin has a particular protein in it called collagen. Your skin is going through a constant cycle of replacing collagen as it breaks down. When you’re young, your body is producing enough collagen to keep up with the breakdown, so your skin stays firm and smooth. But as you get older your collagen production slows down, eventually leading you to have less and less collagen. That makes your skin thinner and less firm.

What Factors Contribute to Loss of Firmness?

Losing skin firmness is a natural part of aging, but certain factors and habits can actually make it worse because they make the collagen in your skin break down faster. These include things like:

  • Smoking and tobacco use
  • Excess sun exposure
  • Too much sugar and refined carbs
  • Some autoimmune conditions like rheumatoid arthritis and lupus

You can’t control whether you have an immune condition, of course. But following simple healthy habits like avoiding tobacco, keeping sugar and refined carbs in moderation, and wearing sunscreen when you’re going out in the sun can help you keep collagen as intact as possible.

What Can I Do to Make My Skin Firmer?

If you’re starting to see some sagging and looseness, there’s hope and it’s not limited to a surgical facelift. Some topical skin care products can help to stimulate your collagen production for a naturally firmer look. Look for products with any of these collagen-boosting ingredients:

  • Retinol
  • Peptides
  • Alpha hydroxy acids (AHAs)
  • Vitamin C

Pro Tip: Choose Prevention Over Correction

It’s much easier to prevent your skin from losing firmness than it is to restore firmness after it has dropped, so prevention is the name of the game. You can keep your skin’s firmness as much as possible by:

  • Wearing sunscreen when you’ll be spending time out in the sun
  • Avoiding tobacco
  • Keeping sugar and refined carbs in moderation
  • Following healthy habits like minimizing alcohol and eating a healthy, balanced diet
  • Getting plenty of sleep
  • Using good skin hygiene like cleansing and moisturizing your skin twice a day
  • Starting to use collagen-boosting skin care products before you have visible wrinkles and sagging

It’s never too late to start using prevention strategies to put a halt on future collagen loss, and all of these are things you can start doing today.