Skin Care Trends To Watch In 2025

Welcome to an exciting new year! We have 12 months of possibilities ahead, including possibilities to see how your hobbies and interests grow and change. If you have skin care in your sights for 2025, you might already be speculating about what fun new trends and advancements we’ll see this year. While we don’t have a crystal ball, we do have an in-depth knowledge of the skin care world, so let’s take a look at some of the trends that we expect to thrive in 2025.

Simpler Skin Care Routines with Not-So-Simple Products

Unless you enjoy your skin care routine as some self-care time each day, you probably don’t want to spend extra time in the morning and at night layering product after product on your face. The year ahead will be a great one for simplifying your skin care routine without having to give up things like anti-aging and color correction thanks to multitasking products.

I’m talking about a serum that hydrates while it de-ages or a moisturizer that also enhances your skin tone. Thanks to advancements in skin care science, there are more and more of these multitasking products on the market so you can get everything you want for your skin without a dozen different products.

Bold Biotech

Speaking of improvements in skin care science, biotechnology is having a serious moment in skin care. If you’re not up on the lingo, biotechnology or biotech involves harnessing the benefits of living organisms like plants and animals rather than artificial chemicals. Biotech is thriving and skin care brands are taking full advantage to give you better products.

Take PDRN for example – you might have heard of the viral salmon sperm facial, and even if the idea of that treatment isn’t appealing, there are products on the rise that use PDRN, a compound found in salmon DNA, that can give you benefits without the sperm itself. PDRN is just one example of new biotech that’s taking the skin care world by storm.

Leveling Up Body Care

Just about all of us are guilty of focusing most of our skin care on our face and mostly blowing off the health of our skin, well, everywhere else. Based on rising trends, though, we’re going to see more emphasis on full body skin care in 2025. Skin care brands are releasing newly advanced body care products, so whether your skin needs hydration, toning, smoothing, or something else, chances are there’s something new and shiny on the shelves that you’ll love.

Overnight Masks

In 2024, there was a massive trend that developed – overnight beauty. Heatless curl systems are everywhere, and people are trying out all kinds of other overnight beauty products like under eye patches and mouth tape and more. This trend doesn’t seem to be going anywhere, and skin care is getting more involved in this too with overnight masks. Unlike most masks which you might leave on for 10 or 15 minutes, these are masks you leave on all night while you sleep. There are overnight masks for a wide variety of skin goals so try one out and see if this could be a new addition to your nighttime routine.

Bringing Skin Treatments Home

Who doesn’t love a good spa day, getting pampered and giving your skin some TLC? In recent years there’s been a growing trend of at-home skin care tools that let you bring the spa home with you. There are home laser hair removal devices, red light therapy wands, rollers, and microcurrent wands to name a few. There are even home chemical peels too, and we expect to see more of these types of spa-at-home tools in 2025.

Keep in mind, though, that these tools aren’t the same as those that providers use in professional skin care offices and spas. Professional tools require training and certification, and home tools are designed to be far less powerful so that they’re safe for most people to use for themselves. So while these devices can be great for your skin, it’s important to understand that they’re not the same thing as professional skin treatments.

Gentle Aging

You might have seen some chatter recently about celebrities quitting their fillers and otherwise going more natural with their look. This is a trend that’s spreading among us non-celebs too. There’s a growing emphasis on skin health and protection from premature aging rather than using less natural techniques like extreme fillers and intense procedures. It’s all about aiming to look healthy and happy at any age, not necessarily trying to look as young as possible. Preventative care like daily sunscreen and moisturizer are huge.

Getting Your Skin Care in Check in 2025

It’s fun to watch and try out new skin care trends, but ultimately remember that everyone’s skin is different and not every trend will work for you. This year, listen to your skin and give it the care and products that make it look and feel its best. Happy New Year to all!